I bring a product person's thinking to go-to-market: positioning, content, SEO, distribution and the systems that turn attention into customers.
Set up in an afternoon. Pipelines, reminders and email sync without the admin.
I don't use the same playbook for a software product, a service business and an online store. How people find you, decide to buy and come back depends on what you're selling.
The product is ready. People aren't finding it, signing up or sticking around.
For software teamsReferrals are great... until they slow down and you're wondering where the next client will come from.
For service businessesTraffic is coming in, but orders aren't following. And the customers who do buy rarely return.
For online storesA good strategy needs distribution. Content needs an audience. And getting attention means little if people don't buy. I work across the parts of go-to-market that need to work together. How I work
Work out who you're selling to, why they'd choose you and what needs to change.
Content and websites built to get found, answer real questions and give people a reason to choose you.
The point lands in the first 60 words. Scannable, specific, opinionated.
Bylines, first-hand proof, sources and schema that search engines trust.
Self-contained sections, tables and FAQs built to be quoted.
Get your work in front of the right people through search, social, outreach and other channels that fit your business.
Connect your tools, automate the repetitive work and make it easier to turn interest into sales.
I write about what helps businesses get found, win customers and grow... from content and SEO to GTM strategy, distribution and the systems behind them.
All postsYour traffic climbs and your signups don't. Here are the 5 root causes, the checks that find yours, and the fix for each one.
Read the postI've worked on both sides of growth: building products and getting people to find and use them. At Lobstr.io, I worked across product, content, SEO and distribution. Today, I run Keklik Technologies, building software, data tools and GTM workflows. I don't just recommend what needs doing... I can build it, test it and fix what breaks.
Traffic without sales? Inquiries without follow-up? A product people try but don't stick with? Tell me where things are getting stuck. I'll help work out what needs to change.