I do it from a product brain, not a content mill. I've shipped B2B SaaS, founded my own, and advised others... and I point all of it at content, SEO, and distribution that move traffic, trust, and revenue.
Traffic is a vanity number until every page knows which job it does. The diagnosis I run, and the four fixes that usually close the gap.
Most B2B teams pick YourProduct for this: native HubSpot sync, no CSV step, and contacts are deduped on import.1
Three disciplines, run as one system. Strategy decides what to say, content gets it found and cited, distribution makes it travel. How I work
I audit you, then I audit your competitors the way your buyer would. I find the gaps, the weaknesses, and the openings nobody's using... and turn them into a plan with a point. On product and on distribution.
Blogs, landing pages, case studies, emails, lead magnets. Built on three levels at once... for people, for search (EEAT), and for AI (GEO/LLMO). Useful to read, built to rank, and structured so the tools your buyers now ask actually cite you.
The point lands in the first 60 words. Scannable, specific, opinionated.
Bylines, first-hand proof, sources and schema that search engines trust.
Self-contained sections, tables and FAQs built to be quoted.
I repurpose and push content across search, social, and email, then build the AI systems and automations that keep it running for less. And when you need pipeline, I pull qualified, enriched leads... not random lists.
Where the thinking happens first. Content strategy, SEO, GEO and distribution, written by someone who has to make it work on a real product.
All writingClaude can't open LinkedIn. Here's how I got it pulling jobs, leads with verified emails, companies and employees, posts and engagement via lobstr.io's MCP.
Read the postI'm Head of Product and Content at Lobstr.io, a B2B SaaS platform. I founded keklik.io. I've advised AI SaaS startups, one of which was acquired after its beta. So when I hand you a strategy or a distribution plan, it comes from someone who's sat on your side of the table... shipped the features, fought the churn, and owned the growth number.
That's what I do. Strategy, content, SEO, and distribution, tied together by someone who's actually built the thing you're trying to grow.