6/14/2026•2 min read
The Anatomy of a High-Converting Blog Post
A field guide to the structure behind blog posts that actually move readers to act — from the hook to the final call to action.
What I do
01
Strategy & Competitive Edge
I audit you, then I audit your competitors the way your buyer would. I find the gaps, the weaknesses, and the openings nobody's using... and turn them into a plan with a point. On product and on distribution.
Read more02
Content & SEO
Blogs, landing pages, case studies, emails, lead magnets. Built on three levels at once... for people, for search (EEAT), and for AI (GEO/LLMO). Useful to read, built to rank, and structured so the tools your buyers now ask actually cite you.
Read more03
Distribution, Automation & Leads
I repurpose and push content across search, social, and email, then build the AI systems and automations that keep it running for less. And when you need pipeline, I pull qualified, enriched leads... not random lists.
Read moreWhy me
Most people selling you content have never shipped a product. I have.
I'm Head of Product at Lobstr.io, a B2B SaaS platform. I founded keklik.io. I've advised AI SaaS startups, one of which was acquired after its beta. So when I hand you a strategy or a distribution plan, it comes from someone who's sat on your side of the table... shipped the features, fought the churn, and owned the growth number.
The track record behind the talk
- Writing since
- 2019
- Clients
- 50+
- Peak monthly traffic
- 100K+
- Growth delivered
- 10x+
Writing since
Clients
Peak monthly traffic
Growth delivered
F.A.Q.
Quick answers to the most common questions I get.
I plan, create, and distribute content that brings traffic, builds trust, and drives leads. Strategy to execution to automation, end to end. And because I run product for a living, I'll tell you when content isn't your actual problem.
I tie content to clear goals. Organic traffic, rankings on the right intent, qualified leads, conversions, replies. I track what matters, then double down on what works.
I audit you. Then I audit your top competitors. I find strengths, weaknesses, gaps, and opportunities. I plan a strategy around that. For each article, I do context and keyword research, content gap analysis, and real pain-point research. Then I write, with depth and breadth.
I'm not a writer who learned a bit of marketing. I'm a product person who does distribution. I've shipped SaaS, founded one, and advised others. That means your content is built for three things at once... people, search, and AI... by someone who knows what actually moves a business, not just a traffic chart.