Strategy, content, SEO, and distribution... tied together and run from a product brain. Here's the actual work.
01 / 04
Content & SEO
I don't follow checklists or templates. I write for people. My content solves pain points, answers the questions others miss, and brings real value to the reader. Search and AI matter, but they're tools. Context is what builds trust.
My process is hands-on. I start with a manual audit... I read your content and your competitors' content as if I were the buyer. I find gaps, weaknesses, strengths, and opportunities. I do keyword and context research. I dig through blogs, communities, social, and even AI answers. Out of that I build a content plan with strategy, outlines, and direction. Only then do I write.
And because I've built this for SaaS that lives or dies on organic, every piece is structured for three readers at once... people, search engines (EEAT), and AI tools (GEO/LLMO).
The point lands in the first 60 words. Scannable, specific, opinionated.
2
For search · EEAT
A real author with real experience
Bylines, first-hand proof, sources and schema that search engines trust.
3
For AI · GEO / LLMO
Chunks a model can lift and cite
Self-contained sections, tables and FAQs built to be quoted.
readablerank-readycite-ready
What's included8 items
Content strategy and planning
Blog posts and long-form articles
Landing pages and website copy
Case studies and success stories
Email newsletters and sequences
Lead magnets and resource guides
Content audits and competitor teardowns
SEO and AI optimization (EEAT, GEO, LLMO)
02 / 04
Distribution & Automation
Content that nobody sees is a hobby. I repurpose and distribute across search, social, and email, then build the systems that keep it running without constant effort.
I don't just set up schedulers. I build workflows, scrapers, and AI agents that remove repetitive work and keep results compounding... the AI systems that let a small team move faster and cheaper than headcount normally allows. I work with n8n, Make.com, and Zapier, integrate the SaaS APIs you already use, and build custom LLM-powered automations where off-the-shelf won't cut it.
workflow · distribute-post● sample run · 2m 14s
fetchPost #024 “Programmatic SEO without the spam”0.8s
repurpose1 X thread · 3 LinkedIn posts · 1 newsletter41s
publishSearch · X · LinkedIn · Email3s
enrich214 accounts → 38 ICP matches1m 12s
sync38 leads → CRM, emails verified6s
AccountRoleICP fit
Northwind AnalyticsVP Marketing94
ParcelwiseHead of Growth88
TallyhouseFounder81
What's included7 items
Workflow design and setup (n8n, Make.com, Zapier)
SaaS API integrations
AI agents and LLM-based automation
Web automation and data scraping
Automated publishing and scheduling
Email campaign automation
Automated reporting and tracking
03 / 04
Lead Generation
Leads are the lifeblood of any business. I design pipelines that bring in qualified leads instead of random clicks... find the right people, capture their attention, turn it into opportunities.
I use a mix of data scraping, SaaS APIs, and automation to collect and enrich leads. LinkedIn, Google Maps, industry databases... I pull the data your business needs. I don't stop at emails and phone numbers. I focus on quality, accuracy, and context, so your outreach hits the right people at the right time. Not lists. A pipeline of people who actually want what you offer.
What's included7 items
Target audience research and ICP building
Data scraping (LinkedIn, Google Maps, and more)
Lead enrichment with verified details
Competitor and market research
Outreach-ready CSVs and CRM integrations
B2B lead sourcing
Testing and refining outreach
04 / 04
Product & Growth Advisory
This one's selective, and inbound only.
For B2B SaaS founders who can build but can't tell what to build next... or what's quietly bleeding users. I run product at a live SaaS and I've advised several others. I'll tell you where yours is leaking, what to ship, what to kill, and how to outposition the competitor you're worried about... on product and on distribution.
It's not a retainer or a pipeline. It's a small number of engagements a year, when the problem's interesting and I have the room.
teardown.matrixsample · 5 signals · 4 players
SignalYouABC
Comparison pages gap
Pricing clarity
Integration pages
Docs that rank
Cited in AI answers
→Opening: nobody in the category gets cited by AI answers yet. That's where the plan starts.
StrongPartialMissing
What's included5 items
Product strategy and roadmap review
Competitive teardown, product and distribution
Positioning, messaging, and pricing input
Activation, churn, and funnel diagnosis
Where AI actually saves you money, and where it won't
/ fit
Who this is for
Good fit
You, if you're a B2B SaaS or a serious business that wants compounding organic growth, and you want a partner who'll push back on the strategy, not just take the order.
Not a fit
Not you, if you want twenty cheap articles by Friday, or someone to fill a checklist without asking why.
/ contact
Want to be easier to find, trust, and buy from?
That's what I do. Strategy, content, SEO, and distribution, tied together by someone who's actually built the thing you're trying to grow.