What I do

I don't follow checklists or templates. I write for people. My content solves pain points, answers the questions others miss, and brings real value to the reader. Search and AI matter, but they're tools. Context is what builds trust.

My process is hands-on. I start with a manual audit... I read your content and your competitors' content as if I were the buyer. I find gaps, weaknesses, strengths, and opportunities. I do keyword and context research. I dig through blogs, communities, social, and even AI answers. Out of that I build a content plan with strategy, outlines, and direction. Only then do I write.

And because I've built this for SaaS that lives or dies on organic, every piece is structured for three readers at once... people, search engines (EEAT), and AI tools (GEO/LLMO).

Content that nobody sees is a hobby. I repurpose and distribute across search, social, and email, then build the systems that keep it running without constant effort.

I don't just set up schedulers. I build workflows, scrapers, and AI agents that remove repetitive work and keep results compounding... the AI systems that let a small team move faster and cheaper than headcount normally allows. I work with n8n, Make.com, and Zapier, integrate the SaaS APIs you already use, and build custom LLM-powered automations where off-the-shelf won't cut it.

Leads are the lifeblood of any business. I design pipelines that bring in qualified leads instead of random clicks... find the right people, capture their attention, turn it into opportunities.

I use a mix of data scraping, SaaS APIs, and automation to collect and enrich leads. LinkedIn, Google Maps, industry databases... I pull the data your business needs. I don't stop at emails and phone numbers. I focus on quality, accuracy, and context, so your outreach hits the right people at the right time. Not lists. A pipeline of people who actually want what you offer.

This one's selective, and inbound only.

For B2B SaaS founders who can build but can't tell what to build next... or what's quietly bleeding users. I run product at a live SaaS and I've advised several others. I'll tell you where yours is leaking, what to ship, what to kill, and how to outposition the competitor you're worried about... on product and on distribution.

It's not a retainer or a pipeline. It's a small number of engagements a year, when the problem's interesting and I have the room.