About
I'm Shehriar. I build products, pull competitors apart to see what makes them work, and write about both.
I'm Head of Product at Lobstr.io, a B2B SaaS web scraping platform. Small team, wide scope, nowhere to hide. I've shipped the features, written the specs, run the SEO and content engine, broken things in QA, and fixed what fell over in production. I don't compete with AI, I drive it... I build systems that let small teams move faster and cheaper than headcount would normally allow.
Two things I'm good at: figuring out what to build, and getting people to find it. Everything below sorts into one of those.
What I do
Product
- Product strategy and roadmaps for B2B SaaS... deciding what to ship and what to kill.
- Feature specs, MVP development, pricing and packaging.
- Building AI systems that make work faster, smarter, and cheaper... agentic pipelines, LLM orchestration, automation, model finetuning.
- Competitive product teardowns... what your rivals get right, and exactly where they're beatable.
- QA, churn, activation, and the technical fluency to debug the thing nobody else wants to touch.
Distribution
- SEO, programmatic and technical, plus the content systems that scale it.
- Performance marketing and writing that does actual work.
- Competitive distribution analysis... how your rivals win attention and where the gap you can walk through is.
Experience
Own product across a multi-scraper B2B SaaS. Strategy and roadmap, feature shipping, the SEO and content engine, QA, and competitive positioning against a crowded scraper market.
Ventures and advisory
A lead engine. The lead list that already did your homework. Targeted leads, verified contacts, and the exact reason each one will reply.
AI pentest platform. Advisory on product direction and positioning.
AI-powered email enrichment and cold-outreach SaaS. Advised through beta. Acquired after beta launch.
An AI-powered review intelligence system. MVP development, model finetuning, pricing, and product and roadmap work.
Earlier
Marketing and product QA for flagship products including SkoolZoom, a school-management ERP, and a business web-hosting product.
SEO for a streaming service built around Turkish TV content.
SaaS and e-commerce SEO, performance marketing, e-commerce web development, and writing. Client names confidential.