Shehriar
Work with me
/ about

I'm Shehriar. I build products, pull competitors apart to see what makes them work, and write about both.

I'm an independent product and content consultant for B2B SaaS. Until October 2026 I was Head of Product and Content at Lobstr.io, a B2B SaaS web scraping platform. Small team, wide scope, nowhere to hide. I've shipped the features, written the specs, run the SEO and content engine, broken things in QA, and fixed what fell over in production. I don't compete with AI, I drive it... I build systems that let small teams move faster and cheaper than headcount would normally allow.

Now
Independent consultant, product and content
Focus
B2B SaaS
Base
Islamabad, PK
/ what-i-do

What I do

Two things I'm good at: figuring out what to build, and getting people to find it. Everything below sorts into one of those.

01 what to build

Product

  • Product strategy and roadmaps for B2B SaaS... deciding what to ship and what to kill.
  • Feature specs, MVP development, pricing and packaging.
  • Building AI systems that make work faster, smarter, and cheaper... agentic pipelines, LLM orchestration, automation, model finetuning.
  • Competitive product teardowns... what your rivals get right, and exactly where they're beatable.
  • QA, churn, activation, and the technical fluency to debug the thing nobody else wants to touch.
02 getting it found

Distribution

  • SEO, programmatic and technical, plus the content systems that scale it.
  • Performance marketing and writing that does actual work.
  • Competitive distribution analysis... how your rivals win attention and where the gap you can walk through is.
  • Repurposing across search, social, and email, plus the AI workflows and automations that keep it running for less.
  • Lead pipelines... scraping, enrichment, and ICP research that turn into qualified, verified leads, not random lists.
/ experience

Experience

01 / 03

Now

  1. Oct 2026 to presentKaregarProductAn Android app for finding skilled workers in Pakistan. One app for the people hiring and the people looking for work. Launching soon.
  2. Oct 2026 to presentCar Rent PhuketContent, SEO and adscarrentinphuket.com: a car rental aggregator for Phuket that compares listings from local fleets and private owners.
  3. Oct 2026 to presentSaaSRubricProduct and contentAn independent software research publication. It tests competing products against real buyer pain points and publishes evidence-backed benchmarks. Launching soon.
  4. Aug 2026 to presentEkLitre.pkContentPakistan's daily fuel prices, read from the regulator's notifications, with price history, a calculator and city-level pricing.
  5. Jun 2026 to presentRegex HunterContent and productregexhunter.com: a daily regular expression puzzle game.
  6. May 2026 to presentKritikProductgetkritik.ai: editorial scoring for SaaS content teams. It reads a draft like a ruthless editor and hands back the line, the reason and the rewrite.
  7. Feb 2026 to presentGurNamaProduct and marketing strategyA ledger app for jaggery traders: purchases from farmers, sales to shopkeepers, payments and receipts, in Urdu or English.
  8. 2026 to presentkeklik.ioProductA lead engine. The lead list that already did your homework. Targeted leads, verified contacts, and the exact reason each one will reply.
  9. 2026 to presentxhack.ioProduct and contentAI pentest platform.
  10. Apr 2025 to presentUrsaCodeCo-founder · Product and contentA Pakistan-based software studio working with clients worldwide across development, content, design and marketing.
  11. Dec 2024 to presentKeklik TechnologiesProduct and contentManaged data scraping, automation workflows and agentic AI.
02 / 03

Previously

  1. 2023 to Oct 2026Lobstr.ioHead of Product and ContentOwned product across a multi-scraper B2B SaaS. Strategy and roadmap, feature shipping, the SEO and content engine, QA, and competitive positioning against a crowded scraper market.
  2. 2025Sendrella.comProduct and marketingAI-powered email enrichment and cold-outreach SaaS. Since acquired.Acquired
03 / 03

Earlier

  1. 2022 to 2024Mozzine TechnologiesMarketing and product QA for its flagship products, including a business web-hosting product.
  2. 2022 to 2024SkoolZoomMarketing and product QAA school-management ERP, built at Mozzine Technologies.
  3. 2021Qayadat PlaySEO ManagerSEO for a streaming service built around Turkish TV content.
  4. 2019 to 2021Aghaz IT Solutions / Aghaz Welfare FoundationDigital Marketing & SEO Lead, Project Management
  5. 2018 to 2019Sprotechs InfoSecCommunity management, SEO, content writing
  6. 2019 to 2024FreelanceSaaS and e-commerce SEO, performance marketing, e-commerce web development, and writing. Client names confidential.
/ contact

Got something to build, or get found?

That's what I do. Strategy, content, SEO, and distribution, tied together by someone who's actually built the thing you're trying to grow.

Let's talk
hi@shehriar.com