You are currently viewing Why a Business Email Address is Good for Business

Why a Business Email Address is Good for Business

Imagine you own a home that’s overdue for a paint job. You’ve been meaning t paint it yourself, but finally, admit you need to hire someone to do it for you. You open your Social Media and post the “House Painter Wanted” ad with your email address as a contact. The next day, you check your email and see you already have 2 responses to your ad. The first thing you notice is the applicants’ email addresses. One seems way more trustworthy than the other, so you only reply to that address. But which one was it?

| sampainter69@gmail.com |- OR -| alex@brightstarpainters.com |

Alex’s email address seems like it’s coming from a real business. Sam’s address, meanwhile, seems like it’s for his personal email, which could raise doubts about his professionalism.

What is a Business Email Address?

A business email address is one that’s solely dedicated to business communication and ends in a company’s domain name e.g. brightstarpainters.com

Why should you have a business email address?

Having a business email address seems like a minor detail, but it can have a huge effect on your business. For example, it helps boost your company’s credibility by making your email communication look professional and legitimate.

A business email address also makes your company’s emails more consistent. When every single one of your employees uses the same business domain in their email addresses, it’s clear that you’re all on the same, unified team.

The connection between your business email address and your website domain can raise brand awareness, too. Every time you and your team members email someone, your address will remind them of the company you represent.

How to Get a Business Email Address?

You don’t need to be a company with multiple employees to get a business email address. It’s easy and affordable for businesses of all sizes. Even if you are the only employee of your business, you can create multiple email addresses that will handle different business communications. For example, Bright Star Painters can have;

  1. info@brightstarpainters.com
  2. sales@brightstarpainters.com
  3. complaints@brightstarpainters.com

As your company grows, you can easily add email addresses for new employees. Or, if an employee leaves, you can still receive messages sent to their business email address.

What if you’ve been using a personal email address and it’s well known to your customers?

It’s still a good idea to switch to a business address. You can automatically forward messages to your new business address.

It’s easy to get a business email address. You can use different services like Google Workspace, Microsoft Office 365, or what I prefer i.e. getting an email address from your domain and web hosting provider.

Google Workspace/G-Suite

You can get your business email address and manage it from your Gmail account by registering your business email address from Google Workspace aka G-Suite. Google Workspace offers the benefits of Gmail for business email, with 30 GB of storage, shared calendars, multiple communication tools, and much more.

You can get Google Workspace for $6/user/month. You can GET 50% OFF through this referral link.

Microsoft 365 Email Essentials

Microsoft 365 Email Essentials plan is a direct path to easily establish a business email address for your domain name. It offers business email & calendar, 15 GB of Online storage, The familiarity of Outlook.

You can get Microsoft 365 Email Essentials for $2.99/user/month.

Get a FREE Business Email

You can actually get business email addresses for FREE. Web Hosting services like Hostinger and Namecheap offer a FREE business email in their web hosting plans.

Namecheap:

On Namecheap, you can get 30 free business email accounts on purchasing a stellar web hosting plan for $1.4/mo only. If you do not wish to host a website, Namecheap offers a business email account for just $0.91/mo.

Hostinger:

The best hostinger plan for FREE business emails is Premium Shared web hosting. This plan offers 100GB storage space, a Free Domain, and 100 Free business email accounts for $2.99/mo. Hostinger also has email-only plans similar to Namecheap, starting at $0.99/mo.

First, make sure you have a business domain name (AKA the address for your website). If you don’t have a registered domain name, you can set up one while getting your business email registered.

I have published a detailed article about choosing the best domain name and web hosting for your business. The article is then followed by 2 more informative blogs answering how to create a strong website and responsive design tips for mobile sites. Must check them out.

Conclusion

Yes, getting a business email address is straightforward. But there are a few steps you can do to make the process even easier. Let’s create a to-do list to help.

  1. Brainstorm domain names based on my business name.
  2. Check the availability of my chosen domain name.
  3. Choose and register my domain name.
  4. Decide if I want different business email addresses for different communications (info@, sales@, etc.)
  5. Set up my business email address/es.
  6. Notify current customers of my new business email address.
  7. Set up automatic forwarding on my old email address.

After you’ve set up your business email address, remember that you can always go back to add or delete email addresses as your company grows and changes.

Leave a Reply